You could be the most talented cellist in your class. But if no one can find you online, your talent stays hidden.
Search Engine Optimization (SEO) is not just for bloggers or businesses. It’s a crucial skill for any musician building a career in the digital age.
The goal of SEO is simple: when someone searches for 'jazz pianist Boston' or 'contemporary flute player,' you want your name to appear near the top.
How? By using the right keywords in the right places.
On your website, include phrases like 'Berklee jazz student,' 'violin performer New York,' or 'electronic composer Montreal.' Use them in your page titles, headings, bio, and image descriptions.
Also, make sure your site loads quickly, works on mobile, and has clear links to your music and contact info. Google rewards user-friendly sites.
Add structured data (schema markup) to help search engines understand your content. For example, mark up your concerts with dates, locations, and ticket links. This can make your events appear directly in search results.
Write blog-style posts about your projects: 'Behind the Scenes of My Senior Recital' or 'Exploring West African Rhythms in My Compositions.' These pages give Google more content to index—and give people reasons to stay on your site.
SEO isn’t magic. It’s consistency. Update your site regularly. Publish new content. Build backlinks by collaborating with other artists or being featured on music blogs.
Over time, your visibility grows. And when someone searches for a musician like you, you’ll be there—ready to be discovered.